Business Development Strategies for Canada
Expert guidance in times of unprecedented challenge & opportunity
Business Development Strategies for Canada
Expert guidance in times of unprecedented challenge & opportunity
4 Pillars for Future Canada
Defence and Security
Canada's defense landscape is transforming faster than any other time since WW2. Technology is rushing to the front to support Canada, but while innovative technology enhances military capability, it does not alone ensure sustainable success.
How ready are you for the 'Call to Arms'?
Bridging tech to capability requires a focus on technology readiness, as well as growth and partnership strategies, dual-use identification, and coalition building.
Productivity and Manufacturing
Canada's productivity has declined steadily over the past 3 generations, influenced by factors such as fear of failure, lagging technology, and market apathy. To achieve sustainable success, it's essential to focus on:
- Developing our world-leading raw materials
- Value-Add product development
- Technology Adoption
Market Diversification
Traditional markets have evaporated, and trusted relationships have soured.
- In this shifting landscape, where else can I turn, and who wants my stuff?
- Where can I sell?
- What changes do I need to make to hit new markets?
IP & Commercialisation
- Canada ranks 19th in the OECD for R&D spending, yet some of the most innovative research is conducted here. To foster sustainable success and improve technology readiness, we must focus on:
- Product market fit
- Early market assessment and access
- Product development strategy
- Capital access planning